A news outlet is where people go to get the news and the story behind the story. They are where conversations start, and they build what people talk about, share, and remember. The right media stories are powerful. They help set agendas, and they validate a brand. This is why smart PR puts its money on a few key outlets:
People want to know what’s happening in the world around them. And while some news sites are purely objective, many people also seek opinion and analysis on complex topics that affect different populations differently. This can be in the form of editorials, Op-Ed columns, or blogs.
The Boston Globe has long been the metro newspaper for a large region and is one of America’s most trusted news sources. They have a reputation for solid reporting, and are investing heavily in data-driven storytelling and local journalism. They are also working on new digital formats to keep up with their readers’ shifting habits.
CBS News is a household name for its big shows like 60 Minutes and Face the Nation. But they are also a powerhouse online, with an extensive video library and local streaming. They are focusing on more storytelling and bringing in younger audiences, with a special attention to global health and development.
Mother Jones is a progressive news site that dives into politics with a clear voice. If there’s a messy policy issue or a powerful figure dodging accountability, they are all over it. They are a top source of investigative pieces, and their writing is smart, layered, and aimed at people who value depth.