A news alert is an immediate notification to the public regarding a breaking story or event. Often these alerts are shared through multiple channels including television, radio and websites to ensure a wide reach and immediate impact. News organizations generally have a process in place for sending these alerts, such as fact-checking procedures to avoid misinformation or panic during critical events. Having these processes in place can improve audience engagement and build trust between audiences and the organization.
Media Advisory
A media advisory is an announcement of an event that’s intended specifically for journalists. They are usually sent in advance of the event to give reporters enough time to schedule their attendance. They are also an opportunity to inform journalists about any photo opportunities or other pertinent information that may encourage them to cover the story. Media advisories should include the five Ws: Who, What, When, Where and Why. Providing this information in an easy-to-read format will make it easier for reporters to understand and prioritize the story.
Setting up Google alerts for your brand, competitors and industry keywords is an effective way to keep track of conversations about your business and capture new PR opportunities. However, capturing the attention of the media in a sea of online noise requires careful crafting and attention to detail. In this article, we’ll share 13 essential tips for creating compelling media alerts that will grab and hold the media’s attention. This will help you elevate your PR game and put you on the path to success.